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Sportingbet was the biggest bookmaker in Australian region. A wide range of betting promotions and free tipping competitions were provided by Sportingbet till 2015. The takeover by William Hill has been sadly received by their punters.

  • a well trusted online bookmaker
  • betting promotions
  • Former top bookie
  • ceased operating

Sportingbet is a major player in the Australian sports betting and racing scene. Sportsbet Australia is just one of a number of different sites the company have around the world; claiming more than 2 million customers in 30 different countries. 

Although licensed in the Northern Territory, the Sportingbet group is listed on the London Stock Exchange and is a genuine big player in global sports betting.

Sportingbet claims to offer more than 8000 different betting opportunities available every single day. This is certainly an impressive number and goes to show what a large range of sports, racing and other markets they cover.


First and foremost, Sportingbet has an excellent bonus on offer to all of the new customers. Anyone registering a new account and makes their first bet will be matched 100%, up to a total value of $200. Needless to say, doubling your bet for free is an excellent way to get going.

Sportingbet is also well-known for its popular promotion by the name of Last Man Standing. This is a knockout tipping competition open to all customers and revolves around picking winners over a prolonged period of time until one lucky punter wins $50,000. This promotion has been offered on horseracing, NRL and AFL and is free to enter.

Other occasional promotions are often offered over the course of the year on a variety of different sports markets and racing events.

Sports Covered

Pretty much whatever sport you are looking to bet on, Sportingbet will have that market on offer. Of course, being an Australian bookmaker, all of your favourite sports are here and with plenty of different bet types to boot. The NRL, AFL and cricket etc are well covered, as well as Australian soccer, basketball and others. Sportingbet also makes an effort to provide as many different options as possible when betting on your favourite sports. Individual team and player markets are available, as well as handicap bets and bets on the finer points of what happens during any sporting event.

International markets are also here in abundance; betting on everything from the English Premier League to global tennis competitions, the NBA, NFL and Tour de France is all possible at Sportingbet. Among the other sports covered are baseball, boxing, darts, golf, rugby union and Ironman to name just a few.

Racing Coverage

On the Sportingbet home page, the first set of markets available on the main menu on the left-hand side of the screen is racing. Selecting the main option will bring up all of the day’s action from around the world; all of the major Australian tracks are covered, as well as others from the UK, South Africa and Hong Kong to name but a few. Thoroughbred racing, greyhound racing and harness racing are all here in abundance, with plenty of different races to bet on for the rest of the day.

In the same racing menu on the left-hand side of the screen, you will find events taking place over the next few days, feature races and racing specials. It’s very easy to put together doubles, trebles quaddies and even bigger accumulators to keep things exciting and returns high. Sportingbet also has a Blackbook feature where you can track up to 30 different horses and dogs, receiving notifications when they are racing next.

Other Markets

As usual, there are a few other markets to choose from if you fancy a change from sports betting or betting on the horses. Various entertainment markets such as awards ceremonies are available, as well as markets on elections. One thing that seems to be missing is betting on financial markets; although this is a rather niche offering, most bookies do offer some kind of financial bets.

Live Betting

Sportingbet offers a very good selection of live betting opportunities on many different sports. ‘Live Betting’ is actually the first option available in the menu of sports on offer, and selecting this will bring up any sporting events which are currently taking place. Live betting must be done over the telephone although all the odds will be available up to the second on the main website. Placing live bets on the telephone is very quick and easy, using the same account details as online.

Mobile Betting

Sportingbet has taken to Mobile betting as well as any other Australian bookmaker and has a dedicated Mobile betting website at www.sbet.mobi. This particular bookmaker also has a selection of mobile phone applications for iPhone and Android phones, as well as a web-based application for quick access to various popular markets.


Sportingbet is a big player in both global and Australian sports betting and racing for a good reason. They have every major sport and racing event covered, a well-designed and thought out website, and plenty of mobile betting platforms too. Their promotions are very good and they are probably one of the best bookmakers when it comes to customising your betting activity on the site. There is a designated ‘My Bet Space’ where you can keep track of your favourite events and participants, meaning you will never miss an opportunity to put on a bet. Sportingbet is certainly recommended for the majority of Australian punters.

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